Meet Josh and Carolyn, the dynamic duo behind Blue Willow Customs! As a husband-wife team, they blend their complementary skills — Carolyn’s eye for marketing and Josh’s craftsmanship — to create top-notch apparel that tell stories. Nestled in the rolling hills of North Georgia, their studio buzzes with coffee, creativity, and the faint scent of thread and burnt leather.
Josh Craddock
Graphic Designer / Fabricator / Product Fulfillment
Josh thrives at the intersection of pixels and precision. Visual masterpieces emerge from his fingertips: a symphony of colors, typography, and composition. He believes that design should evoke emotion, whether it’s a sleek corporate logo, a local sports team graphic, or a humorous design or phrase. Merging artistry and craftsmanship, Josh wears many hats, both figuratively and literally.
Carolyn Craddock
Marketing / Social Media / Customer Service
Carolyn is the architect of online narratives, the conductor of digital symphonies. Her days are a whirlwind of hashtags, analytics, and captivating visuals. Metrics are her muse—click-through rates, engagement spikes, conversion funnels. As the head of marketing, social media, and customer service, she wields her keyboard like a maestro’s baton, orchestrating campaigns that resonate across screens and timelines.